I came across this in my Readwise highlights and the comparison also reminded me of Twitter vs. other types of media. To build an audience on Twitter, it’s rarely through showing your three dimensional self.
It’s a platform for engagement so you succeed by turning things up a notch. The short format doesn’t leave a lot of room for nuance.
You want to be a pro wrestler on social media and then show your full self through longer form content. David Perell describes his newsletters as digital postcards.
Digital postcards help your audience see a richer picture of you.